Project Details

Owner: Spielberg, Katzenberg
             and Geffen
Designer: SKG Design;
                 Clifford Selbert Design
Location: Various

About the Project

The Gameworks concept centered on a post-apocalyptic warehouse, turned into a high tech entertainment and dining environment. The graphics and theming incorporated complex illuminated signage made to appear as industrial materials such as I-beams, transformer panels, and power plants. Gameworks locations were built in pre-existing urban environments, therefore the graphics fabricator needed to be well versed in adapting the graphics system into a variety of structures while maintaining the concept.