Southlake Mall

Details

Location

Merrillville, IN

Client

Starwood Retail Partners

Designer

Rockwell Group

SOUTHLAKE MALL

One-of-a-Kind Interactive Experience

“The Docks,” as this interactive space is called, is a one-of-a-kind interactive experience with a digital flowing river located in the center court of Southlake Mall in Merrillville, IN. The exhibit, including a custom “park-like” seating area, allows visitors to personalize virtual fish, build a flower bloom, or skip simulated stones at any of the seven tablet stations then watch it float down the virtual river.

“This unique element offers a relaxing ambience for our shoppers,” Southlake Mall Marketing Director Erin Webster said. “It is intended to be a place for families to gather, take a break from shopping, grab a coffee and enjoy playing with the digital river.

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